Outdoor furniture in the country

Outdoor furniture, although it is a small branch of the furniture industry, but it contains huge market potential. According to the data in China Hall, the global market demand for outdoor leisure furniture and supplies is estimated to reach US $ 28.17 billion by 2015, of which the market demand in developed countries in Europe and the United States accounts for nearly 60% of the total. It has formed a stable market and the industry is more mature high.
While in the domestic market, outdoor furniture is gradually well-known - 83.87% of the respondents said they know outdoor furniture products, but its consumer base is relatively high-end, for ordinary consumers, the real choice to buy or Only 9.68% of the respondents have purchased outdoor furniture products. Another 19.35% of the respondents said they plan to buy, showing that outdoor furniture still has a long way to go to ordinary Chinese consumers. So, outdoor furniture in the country, "highbrow" what exactly is this product from the mass consumer era and how far?
Consumer status at home and abroad: Europe and the United States commercial, civil use go hand in hand with domestic commercial-oriented
Outdoor furniture in the European and American markets and the Chinese market size and industrial maturity there is a big difference. Not only that, at present in these two different markets, outdoor furniture consumption also presents their own different characteristics, that is, Europe and the United States market for commercial use, civil use keep pace, while the domestic market is mainly commercial.
According to Zhu Yadong, general manager of Teng story story furniture introduced, due to cultural background and living habits and other factors, the popularity of outdoor furniture in Europe and the United States is relatively high, the purchase is also very convenient, in a variety of garden centers, supermarket chains and furniture stores Are sold, and civilian occupy a large proportion, and often used to new consumer habits, the market demand for large body. In China, due to the influence of traditional culture and consumption habits as well as geographical location and climate constraints, the outdoor proportion of outdoor furniture is not large enough, but in commercial areas such as public shopping malls, star hotels, clubs, Resorts and other places of tourism and leisure use a higher proportion.
Why is the mass consumption impeded? Consumers: no place venues enterprises: consumer attitudes
What caused outdoor furniture in the Chinese market, "highbrow", is difficult to popularize in the civilian area? According to the relevant furniture media "outdoor furniture consumption survey," was asked when the reasons for outdoor furniture away from the Chinese consumers, 51.61% (48.39%), spending power (38.71%), too few access to products (25.81%), and others 12.9%).
Not placed on the field to defeat the other options to become the preferred consumer away from outdoor furniture factor is indeed beyond my expectations. For consumers to choose the findings of this survey, the company is how to treat it? Zhu Yadong and Ms. Cai Ying denied this view, mainly because of consumer attitudes caused.
"The Chinese always think that only houses like Europe and the United States are big enough and even have private swimming pools and other conditions to put outdoor furniture, and China's large population, urban housing crowded, there is no place to put in. This is actually a misunderstanding, is subject to Traditional culture and lifestyle influences. "Zhu Yadong explained that" the Chinese people used to have no concept of purely private outdoor furniture for private consumption, talking about the natural use of furniture for indoor use, and because the past economy lags behind that of Europe and the United States, the concept of commercial housing The late 90s appeared in China, the housing area is small, three generations of common phenomenon, with the balcony is not used to clothes is piled up debris, it is impossible to display outdoor furniture.Some people even if wealthy, with villas, The yard is used to raise fish or plant vegetables ... So it is not a real place without places, but the concept of consumption, cultural background and traditional consumption habits and other issues. "
Ms. Chua Ying believes that the findings of this survey and consumers 'perceptions of outdoor furniture are closely related to consumers' perception that outdoor furniture must be placed outdoors. "In fact, we know that the foreign outdoor furniture market, the user is generally outdoor furniture as a more casual furniture products, can be placed, rather than on a specific outdoor environment," she said.
Opportunities for Development: Economic growth brings new culture and lifestyle to the industry
Although the overall volume of outdoor furniture in the domestic market is not large, but can not stop the outdoor furniture companies and dealers in the Chinese market Nuggets enthusiasm. So, outdoor furniture development opportunities in China in the end what?
According to reports, with the rapid development of China's economy, people's living standards and the introduction of foreign leisure and cultural life, a variety of star hotels, restaurants, high-end clubs, leisure venues flourished, the government is also actively creating public gardens Space and leisure belt to meet the people's outdoor leisure life. In addition, the construction of tourist resorts around the country has also created conditions for enriching the outdoor entertainment life of the broad masses of the people. "All this will change people's consumption concepts, and greatly affect and promote Chinese outdoor furniture consumption enthusiasm." Zhu Yadong said optimistically.
Another area that is related to the outdoor furniture industry is real estate. The prosperity of the real estate industry undoubtedly created a good opportunity for the development of outdoor furniture. As modern housing designs focus more and more on the division of leisure areas, more and more units are featured with large balconies and residential gardens. People are not only satisfied with a single residential function but also have the potential to return to nature , Enjoy the leisure life longing, which also makes ordinary consumers demand for outdoor furniture will be more and more, thus driving the consumption of outdoor furniture. In addition, Zhu Yadong also believes that the popularity of the Internet in the traditional concept of consumption to bring a strong impact at the same time, the new concept of consumption, new consumption patterns, new culture and life will be one by one, all of these will give the outdoor furniture industry Bring huge development opportunity.
How long the outdoor furniture into the mass consumer era? Enterprise: 2-3 years.
With the pursuit of high-quality leisure life more and more consumers, 80, 90 or even 00, will become the main force in outdoor furniture consumption, outdoor furniture into mass consumption era is advent. So how long does it take for this time?
In this regard, Ms. Cai Ying's view is: "fast words, about 2-3 years." But if it is mature stage, she thinks it is expected to take 10 years.
As the industry enters a period of rapid development, the prospect of the industry is gradually becoming clear. Zhu Yadong is expected in the future, is no longer the hotel outdoor furniture, beach outdoor furniture, outdoor leisure resort furniture, high-end club art outdoor furniture, cafes, bars and restaurants and shopping malls and other outdoor outdoor furniture dominate, there will be villa garden furniture , Private balcony furniture, portable outdoor camping furniture and other home-style outdoor furniture shine, and even there will be gardens, cultural centers Memorial Hall, cemetery, architecture and other cross-border areas, from outdoor furniture to outdoor home, outdoor tables and chairs to sunshade, heating Lighting, water landscapes, outdoor pavilions, sun room, etc., including the emergence and application of various new materials. "China's outdoor furniture industry will usher in an unprecedented industrial revolution, new challenges and immeasurable enormous opportunities for development."
Conclusion
For ordinary consumers, the real outdoor furniture products as a leisure goods, to enjoy life, feel leisure, perhaps the most important.