Analysis: Who led the trend of outdoor furniture market

Outdoor furniture production and marketing of the whole process is a very long industry chain, who plays in this industry chain is very important role in supporting it? I think it is the dealer, in the usual market transactions, they are directly with the end-consumers Deal with them, they pay more attention to consumers, understand the consumer's immediate heart, the final demand. Now outdoor furniture dealers, is no longer confined to a simple selling, they are more focused on the professional focus, the product sales, fashion promotion as a business, experienced dealers began to make their own brand, and Corporate operation and commitment to long-term layout. Dealers are willing to listen to the voices of customers, pay attention to product mix, shopping guide courtesy courteous and meticulous service, the transaction process is simple and quick. Dealers continue to guide the consumer guide to the concept of leisure life, and promote the maturity of the outdoor furniture market.
Outdoor furniture as a home with a beautification of the atmosphere, leading the fashion life with potential for development of household categories, and the next ten years, the dominant outdoor furniture industry distributors play an extremely important role in the integration of upstream and downstream, manufacturers will only be responsible for product production, According to the dealer's request for production. Like many well-known domestic furniture brand companies, they are essentially dealers. The future in the outdoor furniture industry will also appear such a big dealer. The author believes that the brave and take the initiative to take risks, although the risk of making a proactive investment, to some extent, also reflects the dealer's control of the consumer and sales control, dealers on the consumer market Control and control of our network more confident than before. Dealers, this change has had a great impact on manufacturers. Because the control of the terminal resources no longer belong to the manufacturers and turned to the dealer! Manufacturers lose control over the terminal result is that when doing product development reference data can not be obtained directly from the terminal. As a result, manufacturers produce what products to control by the consumer market dealers have the final say! Today is a buyer's market, who knows who consumers have the initiative. If this continues to develop, in the next decade or so, the assumption of distributor dominance may become a reality.
Now the outdoor furniture industry momentum of rapid development has entered a period of rapid development. However, compared with the mature overseas market, China's outdoor furniture consumption still has a big gap. The reason for this gap is the immaturity of the consumer market, which is limited by the misunderstanding of the domestic market by outdoor furniture manufacturers. Some enterprises as manufacturers: Domestic living space, living habits, consumer demand and so are different from abroad, the domestic consumption of outdoor furniture has little potential, significantly less investment in the domestic market. Dealers as a middleman seems very embarrassed, not get the manufacturer's strong support, under the shoulders the promotion of this new philosophy of life responsibility.
Crack in the survival of the dealer how to lead the outdoor furniture market fashion it Franchise folding portable outdoor furniture manager Li understand: outdoor furniture should not simply be interpreted as outdoor furniture, outdoor furniture in addition to meet the harsh conditions of outdoor Powerful, but also exudes a casual, free atmosphere. Most consumers think: "With the garden, will think of buying outdoor furniture." This concept of consumption is also one of the main reasons leading to a narrow range of outdoor furniture market. In the northern outdoor furniture market there is a class of products suitable for the season here, suitable for modern lifestyle, is to be able to easily carry outdoor folding ultra-lightweight furniture, such as: small dining table chairs parasol and more aluminum hollow blow molding canvas material. Weekend drive drove outside the country to find the right landscape green, come out from the trunk of such products, a small family home dining can be started. Dealers analyzed the different geographical needs of outdoor furniture is also different, in the north, most people choose outdoor activities in the spring and autumn, the weather is better, into the winter, most people are willing to stay indoors, so the sales of outdoor furniture in the Northern season Obvious than the South.
It is undeniable that local outdoor furniture distributors, with their keen sense of smell and professional promotion ability, influence the purchasing intention of new outdoor furniture consumers who know furniture, know the potential needs of consumers, provide timely outdoor furniture, Leading the customer's consumer fashion is his best.