March 19, Sina home and CIFF co-sponsored "Please open the window, the outdoor world is wonderful - 2016 China Outdoor Furniture Summit" at the 37th China (Guangzhou) Fair home Expo, well-known landscape architects, Representatives of outdoor furniture industry executives at home and abroad, related industries and other people jointly discussed the development trend of outdoor furniture products and the development of China's market.
The rise of middle-class furniture brings opportunities for outdoor furniture
According to Deng Jingjing, deputy general manager of Hua Jia Branch of China National Foreign Trade Guangzhou Exhibition Company, the 37th China (Guangzhou) Home Int'l Fair has set up an outdoor furniture exhibition since 2009. The number and size of exhibitors have risen steadily in the past 7 years. Reached 250, the scale reached 60,000 square meters, reaching a record high. Industry continues to grow, outdoor furniture needs more attention and exploration, so CIFF hand in hand with Sina home, held the China Outdoor Furniture Summit, hoping to further promote the development of outdoor furniture industry.
It is reported that in 2016 the global outdoor furniture can reach 28 billion US dollars, most of them in Europe and the United States, most of the remaining 30% in China, but outdoor furniture in China is still an urgent need to open up the "Blue Ocean."
Huang Jianfei, general manager of Foshan Xishan Home Technology Co., Ltd., believes that China's leisure industry and outdoor industry are developing rapidly with an annual growth rate of 50% and a huge potential. He said that the western leisure industry has been very mature, with the improvement of living standards in China, there are many leisure industries one after another, which is the opportunity for outdoor furniture business. In addition, more and more Chinese live abroad, study abroad and travel abroad. Their living philosophy and lifestyle will further affect China. This will further increase the demand for outdoor furniture by Chinese.
Foshan City, Asia-Pacific Furniture Co., Ltd. Liang Yu-peng, general manager, open up the Chinese market outdoor furniture, foreign lifestyle should not copy. He said that China does not have enough people to buy villas and that even more people live in ordinary houses, so they try to start with ordinary people's families, for example, by turning the balcony into a garden so that as long as there is a balcony, There is demand for outdoor furniture. This, it happens to be the concept of Asia-Pacific furniture introduced this year.
Landscape Architect Xie Rui approved the rise of middle class, he said that now the first-tier cities to buy a set of real estate money, can buy villas in second and third tier cities; In addition, China's new middle class knowledge and cultural accomplishments are not bad, it is easy to accept Overseas outdoor leisure life culture.
Xiong Xiaoling, secretary general of Guangdong Outdoor Furniture Association, said that the rise of the holiday industry, the indoors of outdoor furniture and the relaxation of Chinese life are three major business opportunities in the outdoor furniture market in China.
Outdoor furniture market how to break through
Landscape designer Ji Jing mentioned the problems she encountered in the project, that is, the designers from France and Italy provided very good design works, but it was hard to be realized in China because China's materials were difficult to achieve. She hoped that domestic Outdoor venues can provide more outdoor furniture design products to landscape designers, to reach cooperation to be used.
Glenn Raymond China market sales director Shen Li Nong believes that some manufacturers supply products in the domestic market, sometimes because of price pressures and other factors to reduce the quality, leading to poor domestic customer experience. In addition, some retailers channels also lead to lack of consumption when customers guide, resulting in many users often spend big bucks to buy is not a good product. He believes that outdoor furniture to go through the wind and the sun is not aging, the use of materials have very high requirements, the price is bound to be higher, but some domestic enterprises in order to reduce the price, it reduces the material requirements, resulting in a bad reputation.
Huang Jianfei, General Manager of Xishan Furniture, claimed that at present, some domestic manufacturers are not good at controlling quality: "China has a lot of outdoor furniture, every city and every corner can be seen, but we can see that many lounge chairs are used 3 months has broken. "He called for the hope that colleagues in quality, technology, materials, work hard to put an end to the price war, insist on original, original protection, the establishment of the brand.
Huang Jianfei think, Sina home and CIFF and outdoor furniture associations and other agencies, outdoor furniture manufacturers can be linked together to establish alliances, set industry rules and promote good development of the industry.
Wang Jianguo, executive chairman and secretary general of China Household Electronic Commerce Association, said that outdoor furniture makers can overtake corners through the Internet. He said there are already some more passionate teams to make Internet brands of outdoor furniture.
